As streaming services continue to garner recognition from Hollywood, the Parents Television Council is urging companies like Hulu and Netflix to consider creating original programming for families.
Netflix and Hulu combined to win 30 Emmy awards this past Sunday night. But PTC president Tim Winter says they should take that success and invest more into high-quality content for the entire family.
“Certainly there’s a market for stuff that is explicit or mature – I understand that,” he acknowledges. “But there’s also a huge and totally underserved marketplace in America for content that is free of the graphic sex, graphic violence, and graphic profanity.”
He adds: “It just seems like today even PG and PG-13 rated movies will include language and situations that most parents don’t want their children exposed to.” PTC has described the content of streaming services as “sort of the Wild West” – and because of that, has emphasized that parents need to be diligent in doing their homework and know what their children are viewing.
Winter wonders why the streaming services wouldn’t provide a solution that embraces this huge, underserved market, which would in turn create increased revenue opportunities.
“If the corporation is choosing to ignore that market and to block parents who want to be subscribers but don’t want to have the explicit stuff, then [it’s clear] this is not about a corporation making money – this is about a corporation with an agenda,” he states.
Because it would be such a good business decision to focus on families, Winter says they have a “glimmer of hope” on getting streaming companies to provide greater content for families, greater controls for parents, and pricing structures that embrace the needs of families.
Copyright American Family News. Reprinted with permission.