Bud Light partnered with a trans influencer, TikTok star Dylan Mulvaney to promote a commemorative beer can with Mulvaney’s face on it. Except the beer isn’t even for sale, it’s just meant to promote diversity. Honoring a man dressed as a woman with an iconic beer brand synonymous with masculinity, just to win brownie points with the transgender community, is the epitome of virtue signaling at its most depraved.
Mulvaney, who has millions of TikTok followers and has become famous celebrating “365 Days of Girlhood,” posted an Instagram video on April 1 drinking Bud Light via a can with the star’s face on it. Mulvaney uses the video to promote the company’s March Madness contest; the caption identifies the influencer as a #budlightpartner.
A spokesperson has explained in a statement that Anheuser-Busch just wants to be diverse and inclusive and isn’t actually selling the beer.
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics,” a spokesperson said in a statement. “From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.”
That personal milestone is one entire year of posing as a girl (not a woman, though Mulvaney is a grown man). VP Kamala Harris sent Mulvaney a congrats, as well.
https://mobile.twitter.com/DrsethsrSeth/status/1642580435652804608
So Anheuser-Busch admits it’s basically virtue signaling, as they’re not selling the commemorative Dylan Mulvaney can for the public. They’re just trying to score brownie points with a specific group of people. As if that’s not bad enough, Anheuser-Busch, as a brand, has dedicated itself to specifically not being diverse or inclusive. In fact, it has marketed its beers, specifically Bud Light and Budweiser, as particularly masculine, synonymous with the Wild West, complete with Clydesdale-drawn wagons and a love for the outdoors and animals.
Budweiser commercials are known for being humorous, clever, maybe even sentimental—but always masculine. There’s nothing wrong with this, in fact, it seems really successful. How ironic then, that Anheuser-Busch would virtue signal its new desire to be seen as diverse with a biological male who has spent the last 365 days posing as female via outward apparel. It almost seems offensive to men and women, except for the people who are trying to be both.
There’s no real reason for the brand to virtue signal except that it just succumbed to our culture’s pressure to celebrate trans in every concievable aspect of culture, which brings along with it a celebration of Mulvaney’s desire to mock femininity by cosplaying as a woman. Mulvaney, notoriously, has also said that “women have bulges” and that society should “normalize the bulge,” meaning the genitals of men.
Though Anheuser-Busch’s stock is down, the brand is profitable. It owns Stella Artois, Michelob, and others. Its 2018 gross revenue was almost $16 billion, Anheuser-Busch has been around since 1852, was one of the first to figure out how to transport beer using refrigerated railroad cars, and now operates 12 breweries.
They shouldn’t be embarrassed that their brand is mostly associated with horses, Nascar, bad-tasting beer, and blue collar men. The brand definitely shouldn’t have ever felt pressure to be so diverse that it celebrates one man’s mockery of femininity. It’s not only bad for their brand, but it’s virtue-signaling at its worst.
I can’t help but wonder if major company CEOs are just completely tone deaf. If they Anheuser-Busch think their beer drinking customers tend to be extremely progressive and sympathetic to leftist fads they are seriously ignorant of the market. I can’t think of a single product that could offend its own marketing base than an American beer company supporting gender dysphoria. If I had stock in Anheuser-Busch I would be trying to find out if the CEO had just shorted his own stock.
I drink mostly either MGD or coors..
BUT THIS solidifies my choice to NEVER HAVE A BUD again.
If this Anheuser- Busch want to be known as the LGBTQ beer. That is their choice.
My choice is not to associate with any LGBTQ or anything that promotes the LGBTQ lifestyle.
Romans 1:22-23 Although they claimed to be wise, they became fools 23 and exchanged the glory of the immortal God for images made to look like a mortal human being and birds and animals and reptiles.
Romans 1:26-27 God gave them over to shameful lusts. Even their women exchanged natural sexual relations for unnatural ones. 27 In the same way the men also abandoned natural relations with women and were inflamed with lust for one another. Men committed shameful acts with other men, and received in themselves the due penalty for their error.
Romans 1:32 Although they know God’s righteous decree that those who do such things deserve death, they not only continue to do these very things but also approve of those who practice them.
Are transgenders being denied beer in the regular cans??
Them ums gotta have ems own special cans yessums does. May as well change the name while we’re at it: Queer Beer.
My bad, but I am sick of this BS.
No. BUT like with every thing else, they want EVERYTING TO BE JUST About them.
The article even states that he is a full grown man
Screw “trans”, screw Tic-Tok, and screw Budweiser…
Havent tasted that rat urine in years, never will.
Unfortunate these companies are so damn stupid, they alienate half the people who buy their products.
I hope their stock plunges.
More than half imo.
Maybe the next time that Mulvaney says he’s feeling queer somebody will give him a Budweiser.
Way to go Bud. You completely devastated your brand by catering to at best 0.6 % of the population. Not to mention the fact that you did it by supporting sexually confused deviates.