The National Football League has lost millions of fans and seen its profits and ratings tank as a result of the “#takeaknee protests that spread across the league in the first few weeks of the season.
But thanks to a new commitment to social justice issues, borne out of the Colin Kaepernick-led protests, the NFL will actually take part in a training program that will help to focus the next generation of activist athletes looking to make a “social justice” difference.
The “Advocacy in Sport” workshop, presented by the NFL in concert with Morehouse College, will teach student athletes “how to develop and implement effective advocacy platforms that positively impact society,” according to Campus Reform.
Read more at the Daily Wire
“Sport has been an international venue for social change since before Jesse Owens swept the 1936 Olympics and opened the world’s eyes to the image of justice and equality,” said TROY VINCENT, NFL Executive Vice President of Football Operations.
“This historic workshop is aimed at training the next generation of athletes who wish to use sport as a powerful platform for advocacy. Our partnership is designed to equip athletes as influencers and community leaders with the mechanics to develop their advocacy platform.” – NFL press release