Have you ever heard of Daniel Defense? If not, you won’t be learning about them at this season’s Super Bowl either. The company submitted a commercial to be broadcast during Super Bowl XLVIII, but the NFL has rejected it. What’s so controversial about it? Take a look, and judge for yourself…

As reported by Guns & Ammo, Daniel Defense put a commercial together that they hoped to air during America’s most coveted commercial viewing window: the Super Bowl.

The commercial, which focuses on themes of personal protection and fundamental rights, was originally created by Daniel Defense to run in any network TV station at any time.

According to a statement from FOX to Daniel Defense, “Unfortunately, we cannot accept your commercial in football/Super Bowl spots due to the rules the NFL itself has set into place for your company’s category.”

As Guns & Ammo points out, the NFL’s Prohibited Advertising Categories does contain a section regarding firearms and weapons which reads:

Firearms, ammunition or other weapons; however, stores that sell firearms and ammunitions (e.g., outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons.

But here’s the catch, Daniel Defense sells “products other than firearms such as apparel” and the “commercial itself does not mention firearms, ammunition or weaponry.” Watch the commercial for yourself:

So what do think? Pretty violent, eh? Pretty outrageous, right?

Here’s a great commentary on the issue, please pardon the occasional profanity:

The fact that the subject of “self defense” is actually controversial in America should make everyone pause for a few moments. What’s happening to this country?

We have entire groups of legislators and their followers who would rather you sit and be a victim in a home invasion rather than protect yourself. And why? Because according to them, the only organization that should be doing the protecting is government. The less you rely on yourself, the more you will rely on government. That’s what they want, and that’s exactly what the criminals want too: turn in your guns… wait for the police… everything will be just fine.

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