People are cutting the Netflix cord after the platform’s release of the French film, “Cuties.”

According to FOX Business, numbers gained by research firm, YipitData, show a significant increase in users who chose not to renew their subscriptions after the movie’s premiere. The streaming behemoth even saw a 1.3 percent drop in shares on Monday.

“Cuties” (or “Migonnes” in its original French) follows the story of Amy (Fathia Youssouf) who seeks to escape her family’s traditional conservative ways by joining a dance group. While this may sound like a lighthearted coming-of-age story, audiences became outraged over the sexualized nature of the film, particularly that of its core cast of 11-year-old girls.

Those defending the film, including Netflix itself, point to the fact that this sexualization is satirical and intended as a social commentary of how underaged girls are very much put into situations in which their bodies are inappropriately put on display. But many just aren’t buying that excuse, fervently getting behind the “#CancelNetflix” trend.

The cries for pulling “Cuties” from the platform don’t appear to be quieting down any time soon, either. Several petitions calling for the film’s removal have surfaced, each touting between 300,000 and 650,000 signatures as of the writing of this article.

Netflix has changed the original description and marketing photos used for the film without commenting on whether or not the company will pull the film in its entirety.

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