Calls for a boycott of Hershey’s products erupted on Twitter Wednesday over the company’s decision to feature a transgender woman in its International Women’s Day promotion in Canada.
On March 1, Hershey’s reintroduced its special edition labeled “SHE” bars to “shine a light on the women and girls who inspire us every day.” The bars were originally rolled out in 2021 for International Women’s Day, which is celebrated on March 8.
In Canada, Hershey’s promotes “HER” bars and its campaign features five women, including Fae Johnstone, a transgender rights activist.
“Honoured to be featured in this campaign by @Hersheys Canada for #InternationalWomensDay alongside 4 brilliant sisters and change-makers,” Johnstone tweeted.
Johnstone is pictured on one of the bars and she is featured in the advertisement.
“We still have a long way to go in the fight to end misogyny, patriarchy and gender-based violence,” she tweeted. “I hope this campaign helps give more young women and girls role models and possibility models. And shows them how we can … change the world, together.”
GOPUSA Editor: The choice of pronouns used in this article is that of the Patriot-News writer.
But many people on Twitter were upset with Johnstone’s inclusion in the campaign.
“You get the feeling that these companies *always* despised women — they were just waiting for the right moment to stick it to us,” tweeted Abigail Shrier, author of “Irreversible Damage: The Transgender Craze Seducing Our Daughters.” “Here’s the thing about real women, Hersheys: we have long memories.”
Hershey didn’t respond when reached for comment.
The issue of transgender rights has received a backlash in recent years.
Former Pennsylvania Gov. Tom Wolf vetoed a bill that would have limited transgender youth participation in scholastic sports. A teacher in Beaver County was reinstated last year after being suspended over refusing to use a student’s preferred pronouns.
University of Pennsylvania swimmer Lia Thomas made headlines as the first trans woman NCAA champion in Division I history after finishing first in the women’s 500-yard freestyle event and recording the fastest time of the NCAA season.
International Women’s Day originated in the U.S. and European suffrage movements of the early 20th century. The United Nations adopted the day in 1977.
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“We still have a long way to go in the fight to end misogyny, patriarchy and gender-based violence,” said Fae Johnstone, a transgender rights activist.
misogyny
* dislike of, contempt for, or ingrained prejudice against women.
patriarchy
* a system of society or government in which the father or eldest male is head of the family
#1. Misogyny is against women – NOT males pretending to be women.
#2. Patriarchy is a practical custom around the world, it is not written in stone.
#3. Gender-based violence? One must be able to define gender, before one can say gender-based violence.
Absolutely!
Transwomen are mocking real women and so are ultra misogynistic.
Science based reality, like DNA, determine a person’s sex. Humans brains aren’t fully developed until age 25.
It’s a sad transgression that the medical industrial complex is making $ off of kids’ confusion.
There only TWO sexes. Either you are an XX or an XY. I’ve never been a religious fanatic but I do believe it is time to bring God back into the public schools.
IF anything, the PRO TRANS folks, are the ones being Mysognistic…
The fluidity of or absence of definitions is a feature, not a bug, of cultural Marxism. This facilitates oppressing those who disagree and do not submit, as well as purging supporters to remind them its is not about beliefs, but power.
It gets more ridiculous every day! I don’t care if a man wants to pretend he’s a woman; that’s his own business. But when he AND OTHERS try to make us think that he really IS a woman when we have to put our collective foot down. He can wear whatever he wants, he can misuse the English language ( – we do enough of that as it is – ) but no intelligent person should be fooled by his pretending. While I’m not calling for a boycott of Hershey’s, I’m certainly less inclined to purchase the products of ANY company that tries to fool us into believing that this foolishness is real.
AND when they go further and demand WE ACCEPT THEM AS that woman, when BY BIOLOGY THEY ARE NOT< that is going too far.
I have been purchasing a bag of Hershey’s Kisses every week for over 50 years excluding Lent. A container of Hershey’s chocolate syrup has sat in my refrigerator door for over 70 years. And there are other Hershey products as well as Reese’s that I occasionally purchase when out. Never again. This is so damn insulting to me as a woman that I will have no trouble surrendering my only vice. The timing is right however, since I gave up chocolate for Lent.
They want to mess with M&M’s—now they want to start on Hershey’s.
Enough is enough.. Ut usb’t enough that these people wage a daily war on everything American—our founding, our values, and our principles—now things that have been adopted into our culture like baseball, apple pie, and Chevrolet have to come under assault as well.
You schmucks who want to ruin everything—go somewhere else.
I’m getting really sick and tired of all this silly business too! I agree if people don’t appreciate the American way and don’t honor The Bill Rights or the Constitution they would be happier elsewhere. Like try Venezuela, China, Cuba, Russia or Iran. I bet transgenderism and other”woke” stuff happens a lot in Iran they are so tolerant of opposing views and women are so free there. Stop dragging our nation down into Communism by dividing everyone into fake categories of “victims” and pitting people against each other.
The LGBTQ Con and deception is just to want “equality, acceptance and tolerance.”
These LGBTQ’s are the open practitioners of the infamous crime against GOD and nature,
Who sold their souls to the malicious, venomous bullies of Organized LGBTQ mafia.
These Sodomites, will not tolerate and will attack and attempt to destroy anyone and anything not accepting and promoting their degenerate, sexually perverted lifestyle.
I can add “anything made by Hershey” to my list of “Things to Avoid Like The Plague”.
So no more Reeces, Almond joys, kitcats, Paydays, Goodbars. Fifth avenues or the like for me..
hershey can kisses my@@@
Yep, the same Libs that claim to be all about “women’s rights” have done all they can to destroy women’s sports!
Why did people who are so out of step with the customers of their product think this was a good idea?. All the good that Mr. And Mrs.. Hershey did is being destroyed by Uber Woke Arrogant Foolish Corporate entities. Hopefully they aren’t infecting the Hershey school system. Is anyone checking to make sure the Woke disease isn’t festering in the school.
The teachers unions are ENSURING IT IS festering deep in our schools!
Fifty years ago I was able to participate as a staff member in an independent program for people with developmental challenges (nongovernmental) This program encouraged and supported these young adults toto produce artistic products and sell these in the boutique they also ran and worked in. Once a week we had guest speakers and discussion. Mr. Hershey was the speaker and lead the discussion one week. All of us were inspired to accept our challenges and be our best selves. I don’t think Mr. Hershey would back this transgender ad. It is incongruent with his message.
It’s spreading like wild fire.
When will these companies learn that they should just stick to making good products? No one wants their opinion on anything except the taste of chocolate. Years ago, I quit buying Gillette products because of their woke commercials. Turns out a very large number of other people did also. Will never go back to them
As a woman (a person with XX chromosomes) I’m getting REALLY sick and tired of men (those with XY chromosomes) telling us how to be women. They aren’t women, they will never be women, and all the pretending in the world isn’t going to change that.
I agree prairieliving… ridiculous. Why do pretend women think they have any idea what a real woman should be?
I was a “tomboy” growing up. My mom was killed in a MVA when I was 9 months old. My dad did a darn good job as a single parent. I enjoyed helping him work on cars and doing other “guy stuff”. I thought dolls were kinda creepy. Preferred a cap gun and cowgirl clothes. I was never confused about my sex. Today some teachers would jump on the trans bandwagon over that. The absurdity these days is off the charts. I liked a protest sign I saw recently. It said “self love not surgery”.
I think it is time the Schools (UNIONS! Liberated Teachers?) to step away. Stay in their lanes and just teach the things that will get our kids ahead academically and leave the morality teaching to the parents!
Sherim ,imo its high time teachers unions just ENDED period.
Why do companies think they must cater to this segment of the population? Aren’t there enough women to enlist to publicly endorse their products? Why not use a man and a woman to endorse the products? There are more male/females than only one part of the population. This man is not a woman! If I had the mind of a woman I would never purchase any Hershey products. For one, I will support women and I will choose to not purchase any more Hershey products or support any programming that endorses Hershey products. It’s time we stood up and said we have had enough of this ignorance!
I used to not even think about race or gender everyone was just a human. Thanks to the LGBTQ PGTORSDVCOR movement I realize just how discriminatory all these groups are. Do any of them ever support heterosexuality? Do they support family, obviously no. You can’t reproduce without a male and a female. I know artificial insemination but some human still has to make the egg and the sperm. So they discriminate against family and heterosexuality but that’s okay? Seems to me all this wokeness is just a new form of segregation.
I agree. It’s segregation and pushes people into victim roles. Yes there are victims, sometimes of terrible crimes and abuse. It’s liberating to move past victimhood and take ownership of your life and live life from a place of confidence to pursue your dreams and goals.
Because they unfortunately HIRE TOO MANY OF these wokistas, in their HR depts and other areas, who PUSH this sort of idiocy..
My take on all this woke foolishness is; Let us define progress to mean that just because we can do a thing, it doesn’t necessarily follow that we must do that thing.
Little did I know that a song that was popular when I was a kid, would probably apply here, “Oh, oh, oh, oh, oh, oh yes I’m the great pre-etender, oo, oo, oo, oo. Pretending……!
You can put lipstick on a guy, but he’s still a guy.
Another old song, “The Great Historical Bum” suggests PinocchiJoe bragging. The words are available,
Women fought for decades to obtain equal rights and now, just as they have finally obtained parity with men, men are becoming the new women. Even women’s organizations like NOW are all in for the trans-women. Sorry ladies you have been sold out because your so-called advocates have found a new trendier cause. A fake left-wing narrative is literally sending women back to the dark ages, when men called all the shots and made all the rules. To all the left-wing women out there, who went all in for the trans are women movement, welcome to the twisted reality you helped create.
YET all the feminists out there, are SILENT on all of this..
Women have fought long and hard to be equal, to have their own space, to be WOMEN…and now once again, men are trying to steal that from them. I am deeply disappointed in Hershey. I do not know why women are okay with this.
If this transgender transgression was carried out as an experiment in a Nazi camp it would be recognized as a crime against humanity. Essentially it’s mutilation and sterilization of vulnerable young people, sometimes to young to understand what permanent means.
Real women need to unite across the USA and strongly stand against all these (“men dressed as womae)” that partake in real women’s sports, activities, use of real women facilites, etc. I for one as a real male will vote for the real women’s cause and gladly sign any petition to keep as stated above. Maybe part of the requirements to partake in anything meant for “real women” is that they must have an original body anatomy called a vagina. Some activities do require unique standards, like height, weight, experience, etc so why not the above unique requirement.