The 99-year-old dessert Eskimo Pie will become the latest food brand to undergo a name change.
Dreyer’s Grand Ice Cream, the company that owns Eskimo Pie, will be renaming the iconic ice cream treat amid a wave of other brands investigating its name or mascot over concerns of racist images or names, according to a report from CNN.
“We are committed to being a part of the solution on racial equality, and recognize the term is derogatory,” Elizabell Marquez, Dreyer’s’ head of marketing, said in a statement to CNN.
According to the Alaska Native Language Center at the University of Alaska, Eskimo “is considered derogatory in many other places because it was given by non-Inuit people and was said to mean ‘eater of raw meat.’” The word refers to the Inuit and Yupik people living in Alaska, CNN reported.
The Eskimo Pie joins the rebranding of food groups across the country, including Aunt Jemima, Uncle Ben’s and Cream of Wheat, that have either launched an investigation into their brand or vowed a change.
___
(c)2020 The Patriot-News (Harrisburg, Pa.)
Visit The Patriot-News (Harrisburg, Pa.) at www.pennlive.com
Distributed by Tribune Content Agency, LLC.
—-
This content is published through a licensing agreement with Acquire Media using its NewsEdge technology.
Well it sounds like I will no longer be able to purchase one of my favorite ice-cream treats. I don’t care what they call it, I will never buy it. Every woke brand name change just means one less Item I use. These company’s need to recognize that this is not driven by the majority of the customers, but rather by a small but very vocal minority. Goodby woke, hello broke. They may not realize it in the Biden economy, but when things recover and they are left behind, perhaps it will sink in.