PublicSq, the conservative Amazon alternative that promises to connect “freedom-loving Americans” with businesses that align with their values, has been gaining traction among consumers seeking an alternative to the Jeff Bezos-owned online retailer, according to its CEO.
“It has grown exponentially,” the San Diego-based company’s CEO and founder Michael Seifert told Fox News on April 17.
“The nation was hungry for this. We are addressing the largest unaddressed market in the world, which is patriotic, traditionally valued, constitution-loving America,” Seifert continued, adding that he considers himself “part of this market.”
The move also led to customers boycotting the brand—a move that Florida Gov. Ron DeSantis and Mike Crispi, the former Republican New Jersey primary candidate for Congress, have backed.
“There are so many entities that, for whatever reason, decided to cater to messaging that only attracts 10 percent of the country when there’s a massive cohort of 100-plus million Americans feeling like their values have been left in the dust,” Seifert said.
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He added that PublicSq’s core values “speak to the fundamental principles that made this country so special in the first place” and that customers using the platform won’t be “lectured” on politics or gender ideology, as is the case with many companies that have become increasingly “woke” or moved to embrace environmental, social, and governance (ESG) investment strategies in recent years
PublicSq launched as an app in October 2021, before going nationwide 10 months ago. In February, the online marketplace announced it was merging with shell company Colombier Acquisition Corp. to go public at the end of the third quarter.
PublicSq’s board of directors includes Siefert; Blake Master, Arizona’s GOP nominee for U.S. Senate in 2022 and entrepreneur and investor; Nick Ayers, a leading public policy and business strategist; and Omeed Malik, founder and CEO of boutique investment bank Farvahar Partners.
According to its official website, the alternative online marketplace is “Pro-Life, Pro-Family, Pro-Freedom,” while a February press release stated that the company has more than 450,000 active members and more than 40,000 businesses on its platform from multiple industries.
While speaking to Fox earlier in March, Seifert said the fact that PublicSq exists “highlights the reality that corporate America has lost sight and touch with what the American people are looking for.”
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Seifert’s comments come as Anheuser-Busch attempts to move on following the recent backlash surrounding its advertisement campaign with Mulvaney.