PepsiCo has unveiled the new name for Aunt Jemima products after it vowed to remove the branding that had donned its pancake mix and syrup varieties for more than 130 years as protests raged nationwide against racial inequality and police brutality.
PepsiCo, which acquired the Quaker Oats Company in 2001, announced in a release Tuesday that the Aunt Jemima maple syrup bottles and boxes of pancake mix will be rebranded under the name of Pearl Milling Company.
The U.S. conglomerate said it plans for the new packaging to arrive on store shelves in June, one year after it announced the launch of its rebranding effort.
PepsiCo said it would change the Aunt Jemima brand, which had been the recipient of criticism for years, weeks after a Minneapolis police officer killed George Floyd, an unarmed Black man, on Memorial Day, spurring thousands in anger to take to the streets in protest against police brutality and racial inequality.
Kristin Kroepfl, the head of marketing at Quaker, said in June that they understand the racial stereotype origins of their product and would work to ensure the items they sell reflect the company’s values.
“We are starting by removing the image and changing the name. We will continue the conversation by gathering diverse perspectives from both our organization and the Black community to further evolve the brand and make it one everyone can be proud to have in their pantry,” Kroepfl said.
Aunt Jemima products will continue to be present in stores until June but without the eponymous character donning the packaging, it said.
“Throughout the effort that led to the new Pearl Milling Company name, Quaker worked with consumers, employees, external cultural and subject-matter experts and diverse agency partners to gather broad perspectives and ensure the new brand was developed with inclusivity in mind,” it said.
The Pearl Milling Company, founded in 1888 in St. Joseph, Mo., was the originator of the pancake mix that would become Aunt Jemima, Pepsi said.
PepsiCo also pledged $5 million in June to support the Black community and said Tuesday it will soon announce details concerning its $1 million commitment to “empower and uplift Black girls and women.”
In September, Mars Foods announced that it had changed its Uncle Ben’s rice brand to Ben’s Original due to the product’s racial imagery.
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“rebranded under the name of Pearl Milling Company”. “Kristin Kroepfl, the head of marketing at Quaker” No it should read Kristin Lroepfl, the Airhead” of marketing at Quaker Oats. Hey Kristin, are you and the CEO of Pepisco, going to your politically correct safe space with a doll and tinker toys? I think the “Pearl Milling Company” should “Mill” the airspaces between the ears, of all liberals. The Milling Company will find hot air racism, between the liberals ears!
“The Pearl Milling Company, founded in 1888 in St. Joseph, Mo.”
Someone should point out to them that pearls are WHITE and the city was named after a RELIGIOUS LEADER.
I am sure some libtard, is already working on TRYING TO point that out, so it can AGAIN be changed.
Aunt Jemima was a real person making headway into fixing the black community;
https://www.blackhistory.com/2019/11/aunt-jemima-real-person-nancy-green.html
Why did they rebrand, just out of fear, rather than teach the public what their model did.
Then there is the response when I questioned them about getting rid of her.
Response as follows;Thanks for reaching out about our plans to change the Aunt Jemima brand. We always appreciate hearing from our consumers.
As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations.
We know that this action represents a major shift for a brand that is more than 130 years old. What will not change is the delicious taste and great value of our products. As such, we stand behind our branding decision. Please know I have made our senior leaders aware of your position.
Sol
Aunt Jemima Consumer Relations
Pearl? Pearly white! It’ll never wash.
The left is successfully removing minority presence from the advertising world in the name of….what? We know that Aunt Jemima and Uncle Ben were real people. the images used were based on paid models whose families already made known their displeasure of their removal. The native American on ‘Land’O’Lakes’ is not offensive. It is puzzling how some equate the use of mascots and logos as being demeaning, why would a team choose something it hates or dispises to represent it? In days of chivalry it would be an honor but we have lost the sense of chivalry and honor to rudeness and debasement. Those who rise to the top must be pulled down, those who succeed must be punished, this is the new normal we are all being subjected to by the radical left and its minions in the Democrat Party!
PepsiCo makes pancakes? I thought they made soft drinks. Does the BS ever stop? They never quit trying to redefine words and rewrite history even when there is no reason too.
Don’t you think they put the face of a black women on their package because people thought “black folks” knew what good pancakes taste like and knew how to make them. How prejudice can you get? Are they going to stop putting “black athletes pictures on cereal boxes? Maybe they should stop black Americans from endorsing shoes too. Aren’t black basketball players, baseball players and football players appropriating white culture by adopting white sports. All these conglomerates need to be broken up and the PC board of directors fired.
Apparently not.
These companies will bow down to these traitors I hope they all go out of business! The companies need to grow up pull up there panties and became big boys.