A Washington state bakery owner is retracting his apology for making a “Build that Wall” cookie that offended a customer after he said the controversy “tripled” his sales.

Ken Bellingham, owner of Edmonds Bakery in Edmonds for the past 26 years, told a local ABC affiliate that he’s now selling “Build that Wall” cookies by the dozen as people call in from “all over the country.”

Mr. Bellingham said he’s “unapologizing” after he initially promised customers on Tuesday that he would refrain from making cookies “of a political nature.”

The controversy started when Ana Carrera snapped a photo of the cookie and posted it on Facebook, writing, “There’s nothing funny about racism or racist ideals + policies.”

Despite the backlash against his business caused by Ms. Carrera’s post, Mr. Bellingham said it’s also had the opposite effect. He said he’s protected by the First Amendment to keep making the cookies he wants to make.

“Am I supposed to be quiet because I can’t write what I want, or I can only write what they want or makes them happy? No. That’s not how it is,” he told ABC. “They can write whatever they want on their own cookie and I can do that on mine.”

“People should lighten up,” he said as he etched “Lighten Up” on a heart-shaped cookie.

Despite the influx of business, Mr. Bellingham said he’s only fulfilling local orders for now. He set up a GoFundMe page early Tuesday asking for donations so that he can grow his business to accept non-local orders. It had raised more than $250 of its $20,000 goal as of late Tuesday morning.

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