The swift-moving saga pitting “Full Frontal” host Samantha Bee against the White House has taken yet another turn.

“I would like to sincerely apologize to Ivanka Trump and to my viewers for using an expletive on my show to describe her last night. It was inappropriate and inexcusable. I crossed a line, and I deeply regret it,” Ms. Bee tweeted mid-afternoon Thursday.

Her straightforward comment followed a stern demand from White House press secretary Sarah Huckabee Sanders which demanded an apology from the TBS host, who had used an obscenity and made suggestive comments about President Trump’s daughter on Wednesday.

Ms. Bee’s apology followed another tweet, however — this from Autotrader, a nationally-based auto sales group which has previously sponsored her show.

“Thank you to those who reached out regarding our sponsorship of Full Frontal. The comments expressed by Samantha Bee were offensive and unacceptable and do not reflect the views of our company. As a result, we have suspended our sponsorship of Full Frontal with Samantha Bee,” the company noted in their tweet, released about an hour before the host issued her personal apology.

State Farm Insurance pulled their advertising from the show shortly thereafter, noting that the comments were not keeping with their “brand values.”

In the meantime, TBS also apologized and removed the episode in question from online access, noting, “Samantha Bee has taken the right action in apologizing for the vile and inappropriate language she used about Ivanka Trump last night. Those words should not have been aired. It was our mistake too, and we regret it.”

© Copyright (c) 2018 News World Communications, Inc.

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