Supporters of ObamaCare have resorted to what some critics say is sleazy advertising in an effort to convince young people to sign up for the socialized healthcare program. In one ad, produced in early November by ProgressNow Colorado and the Colorado Consumer Health Initiative, a young woman holding a packet of birth control pills can be seen standing next to a young man. The ad includes the tagline "Let's Get Physical," and has the woman thinking: "OMG, he's hot! Let's hope he's as easy to get as this birth control. My health insurance covers the pill, which means all I have to worry about is getting him between the covers."
Another ad features a trio of young men who should already have outgrown the party scene, posing around a beer keg, glasses raised, with the lines: "Keg stands are crazy. Not having health insurance is crazier. Don't tap into your beer money to cover those medical bills. We got it covered. Now you can too. Thanks, Obamacare!"
Amy Runyon-Harms of ProgressNow Colorado defended the advertisements, explaining that the "whole intention of these ads is to raise awareness, and that's what we're doing. It's great that more and more people are talking about it." Adam Fox of the Colorado Consumer Health Initiative said November 12, "It's been fun to watch how it all plays out. We've seen both positive and negative reactions, but if people are seeing the ads and purchasing health insurance, that's a good thing."
Referring to the ad campaign's assumption that a majority of young women in Colorado want insurance that offers free birth control so they can engage in casual sex, Nathan Harden of National Review pointed out November 13 that "the Obamacare ads reveal what a low estimate of intelligence the left has for young women. The Obama administration and its supporters should be aware that there are millions of American women who want affordable health insurance that works and doesn't rob them of choices."