Illfightforfreedom
01-02-2003, 01:59 PM
http://www.jewishworldrevie w.com/0103/monty.html
The marketing whizzes at the mammoth alcohol companies have earned their bonuses this year. At places like Diageo, Anheuser-Busch, and Miller Brewing Company they have created a whole new market, selling distilled spirits to women and young people while skirting the tax and advertising laws that tend to take the profits out of such products. While a boon to their companies' shareholders, the real losers are taxpayers, and the children taken in by questionable ad campaigns.
Beer and "hard" alcohol have long been separated, both in law and in target audience. Beer may be advertised on television, sold in convenience stores, and is taxed on the federal level at $.58 per gallon. Distilled spirits have severe advertising restrictions, including a outright ban on TV ads, and are taxed at a federal rate of $13.50 per gallon -- 23 times higher than beer.
READ MORE BELOW:
http://www.jewishworldrevie w.com/0103/monty.html
The marketing whizzes at the mammoth alcohol companies have earned their bonuses this year. At places like Diageo, Anheuser-Busch, and Miller Brewing Company they have created a whole new market, selling distilled spirits to women and young people while skirting the tax and advertising laws that tend to take the profits out of such products. While a boon to their companies' shareholders, the real losers are taxpayers, and the children taken in by questionable ad campaigns.
Beer and "hard" alcohol have long been separated, both in law and in target audience. Beer may be advertised on television, sold in convenience stores, and is taxed on the federal level at $.58 per gallon. Distilled spirits have severe advertising restrictions, including a outright ban on TV ads, and are taxed at a federal rate of $13.50 per gallon -- 23 times higher than beer.
READ MORE BELOW:
http://www.jewishworldrevie w.com/0103/monty.html