Last Updated:November 25 @ 11:06 am

Schlafly: Political Parties Need Rebranding

By Phyllis Schlafly

Dozens of explanations have been offered by people who think they are savvy about politics to explain why Mitt Romney lost and Barack Obama was reelected despite his many unlawful actions and the high unemployment figures. I toss into the mix my view that the two major political parties need rebranding.

Obama's massive negative TV advertising rather successfully branded Romney and the Republican Party as rich guys who can't empathize with ordinary hard-working Americans. In fact, Obama grew up enjoying a pampered lifestyle attending elite schools and colleges and now is rich, too, with his wealth and lifestyle coming from the taxpayers.

Nevertheless, when the pollsters asked the question, "Who is more in touch with people like you?" Romney lost to Obama by ten points. Why is it that Romney didn't seem to relate to middle class Americans?

We can't blame only Romney's country club persona for the psychological barrier between him and the bloc of middle class Americans whose votes he lost. We must also blame the Republican Party's devotion to policies that allowed, even encouraged, several million well-paying manufacturing jobs to go overseas, leaving behind empty buildings in crucial swing states.

Romney didn't have a message for those Americans, nor did Republican Senate candidates, nor did the Republican Party. So the people who were an essential part of Ronald Reagan's spectacular victories returned to the Democratic Party, assuming that Republicans care more about their devotion to so-called "free trade" with cheating Communist countries than to protecting good American jobs and a strong American manufacturing base.

You would think that Romney and the Republican Party would have learned a lesson from the insensitive way John McCain brushed off the suffering of those whose good jobs were moving overseas. McCain went to Detroit and callously said in debate: Those jobs are gone forever; just go to a community college.

The basic Romney-Republican economic message was cutting taxes and regulations to enable people to prosper as entrepreneurs, innovators and employers. That's fine, but it doesn't relate to the millions of men who lost $50,000 jobs and then had to take minimum wage or part-time jobs that don't pay enough to support a family.

Romney and Republicans also lost the votes of the Millennial generation, some of whom were turned off by our meddling nation building in faraway lands. Other votes of Americans that should have gone to Republicans were lost because the RINO Establishment, rather than grassroots Republicans, selected the wrong candidate.

While Republicans were proclaiming that 2012 was the most important election of our lifetime, 11 million fewer Americans than in 2008 voted for either the Republican or Democratic presidential candidate. Maybe they decided there isn't any difference between the two major parties, and on the crucial economic issue of loss of good middle-class jobs, there apparently isn't.

The Republican Party doesn't need only a change in marketing. It also needs a change in policies in order to respect the jobs of middle class Americans and the choices of grassroots Republicans.

It's time to change Republican economic policy so the party can be rebranded as the party of family, good jobs and superior weaponry that keeps America safe without war. Safe without war and Reagan-style peace through strength can help win back the Millennial generation.

The leaks coming out of the RINO establishment (which made so many 2012 mistakes) impudently trying to instruct Republicans what to do now: 1) let the RINOs select Republican primary nominees instead of letting grassroots voters decide whom they want as representatives and 2) blame the defeat on those who talk about social issues. Let's remember that it was grassroots Republicans, not the establishment, which chose winners Ted Cruz of Texas and Rand Paul of Kentucky.

The Republican establishment is also trying to make us believe that Republicans can win by offering amnesty to illegal aliens. That's a dead-end road that translates into more Democratic, not Republican, votes.

The Democratic Party should be rebranded as the party of atheism, amnesty, abortion and debt. For confirmation of those goals, just read the Democratic Party Platform adopted this year in Charlotte, N.C.

Voters should watch again that portion of the Democratic National Convention when a voice vote was taken three times on whether to include a reference to God in the Democratic Party Platform, and three times at least half the Delegates loudly voted No.

There's plenty of hope for the Republican Party because 30 of the 50 governors are Republican, and Republicans still have the majority of the House of Representatives. It's time for grassroots Republicans, with the help of our Tea Party allies, to take control of the party and set it on a winning path.


Phyllis Schlafly is a lawyer, conservative political analyst and author of 20 books. She is the co-author, with George Neumayr, of the New York Times Best-Seller titled "No Higher Power: Obama's War on Religious Freedom." She can be contacted by e-mail at


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  1. gretabella38Comment by gretabella38
    November 20, 2012 @ 3:04 pm

    RINOs and DINOs are a lot of the problem for both parties. YOu can’t hope to have ligitimate representation when party members actually believe in and espouse ideas that are counter to the party.
    If they wish to disassemble a party, they shoujld simply start their own party and set its cornerstone in their desires and beliefs, rather than unbalance an established party.
    It would do both Republicans and Democrats good to review, within their parties, what exactly they stand for and their vision for the country, and make it plain to all so that voters are not fooled into expecting something else.

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  2. wallybluComment by wallyblu
    November 20, 2012 @ 3:43 pm

    You mention the manufacturing jobs that went overseas but miss the real reason they went.

    The unions who priced the American worker out of the market place and their allies the Democratic party are the reason the jobs left.

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    • Jota_Comment by Jota_
      November 20, 2012 @ 9:49 pm

      Which is completely untrue. In fact, it is pure baloney and goes against even a basic understanding of economics

      The American worker which had a significantly larger percentage, whom were unionized, thirty years ago, were the best investment for the US dollar due to the high productivity per dollar spent.

      While there have been foreign ventures by US corporations for hundreds of years they all suffered as an investment for two reasons, unstable governments and lack of infrastructure to produce and move the goods

      What changed about thirty years ago was two things, Reagan’s tax cuts and increasing investment in IRAs

      The main reason for the tax cut was to spur innovation, the major problem, R & D has as many failures as success, actually a lot more, but what has a lot of potential to give a greater return on investment, buy out your competition, and move to labor markets which may not be as productive and more risky, but at two cents per hour has a greater margin, and once this competitive advantage begins, everyone else has to follow suit just to stay in the game.

      And those showing the best return attract the most capital

      But one thing a person needs to keep in mind, money like water seeks its own level, and manufacturing is moving from China to other countries because it can be done for a fifth of the cost of labor in China, and no one in their right mind would say Chinese labor is so shockingly high

      Labor cost are ALWAYS RELATIVE to productivity

      It does not matter if one pays $50/hr for a two cent unit of cost, or two cents for a two cent unit of cost. They are both the same.

      And if one wants jobs back there is one time tested way, with at least 2500 years to back it up, unleash free men. Stop feeding the corporate welfare system and stop giving benefits to individuals whom have done nothing to earn them. If they have no confidence in their own ability, feed them, clothes them and pity them, but don’t try to make them equal to those whom engage in the “animating contest for freedom”

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  3. bobrComment by bobr
    November 20, 2012 @ 4:25 pm

    First of all the Republicans have to start calling a spade a spade and quit beating around the bush. Romney came on good in his first debate but then he acted like he did not have any backbone and did not want to hurt Obama’s feelings by saying any thing about what he is doing to this country in the other two debates. The Party’s have to be renamed. The Socialist party of the USA and the Conservative Party of the USA.

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    • middlegroundComment by middleground
      November 20, 2012 @ 7:41 pm

      What is so mysterious about the Obama victory? The spade called a spade is that he won by the age old system of buying the election by promising gifts to some groups and threatening others with dire consequences if Romney won. He appealed to the hate of some, the greed of others, the continued support of those whose lust had put them into “entitlementville”, the envy of those who have less because they haven’t acquired the necessary job skills or an employable attitude to be employed and the sloth of those who spend their days watching “bleeding heart TV”. He promised the nation’s youth he’d forgive their loan debt, those who are threatened with foreclosure that he will take care of them and all those union members that their benefits will continue forever paid for by those who “became wealthy by taking from the workers”. He promised those who are in this country illegally, he would continue their entitlements and give them presidentially-bestowed citizenship. He moved millions from unemployment insurance to social security disability payments and yet accused the Republicans of trying to take away health care for the elderly. It is obvious he and the Democratic Party have seized control of government and that they will be extending their control over the nation. He obviously is using government designed inflation to destroy the Middle Class and those with either savings or on a pension. He is continuing the politicization of education and has now begun on the military using the Axelrod techniques.

      That is the reality of calling a spade a spade

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  4. zeprinComment by zeprin
    November 20, 2012 @ 4:33 pm

    The Democratic National Socialist Party Of The US, is was and ever shall be the party of the Obscenely(inherited wealth)rich. The Dupont’s, Kennedy’s, Rockefeller’s…
    The Wealthy who only make jobs for lawyers and brokers and household servants. Who make millions off of Govt. programs. Yet want to slam the door on anyone who wants to build industry and employ people. It’s been said that the Capitalisms gretest enemies are successful capitalists. The people who see govt. as the ‘Castle On The Hill’. With them and their money on the inside and the peasants on the outside. Where they better damn well stay if they know whats good for them.

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  5. howe77Comment by howe77
    November 20, 2012 @ 4:39 pm

    Ms Phyliss, sometimes I think you hit the martini lunch too hard. To surmise that Romney was the wrong choice for President is an after the fact character assasination of a good and decent man who was presidential and had decades of business experience which was exactly what America needed to jumpstart the small business free market engine. The jobs that went overseas did so because business’s were trying to escape from the high corporate tax and heavy handed regulations which began under the last two years of Bush and accelerated tremendously under the Obama administration. Where did you ever get the non-sensical idea that the conservatives were not the party of family or middle income jobs? Does overregulation that kills jobs, running a huge deficit to fuel bigger govt and spreading the wealth with treasury revenue, sound like a republican action. These are job killers that the democrats have forced through Congress with a slick talking President who doesn’t have a clue about running the biggest economy in the world. The President pushed through Obamacare which is the biggest fraud ever perpetrated on the American people and it was Obama and his left tenant Chris Van Hollen who csame up with sequestration that will gut the military and has already created financial shortfalls in weapons prchases like the F22 which was scuttled and the F35 program that was scaled back and Navy ships that were reducd in numbers with less than we have had in forty years. The republican party has been trying to get the Obama administration to seal the border since illegal immigration will continue to be a major problem if anyone coming into the country illegally is not challenged. The illegals are another factor in eating our revenue big time. I also don’t agree that almost all democrats are atheist, tax and abortion supporters and certainly not amnesty lovers. No doubt the republican party has to vet candidates to weed out the nutjobs but if we are going to have a republican party that believes in the Constitutional freedoms, small govt, less tax and spending, regulation restraint on small business and a strong military it will take a much better effort to educate people. I don’t think republicans should have stooped to the level of the Obama pandering to the blacks, the latino’s, the gays, the atheist, the radical environmentalist, the muslims and the unions along with pushing to create more entitlements which is the biggest driver of Obama’s success. These shameful actions by the President is not what I want to see my fellow countrymen to resort to. If people care more for their free stuff and loss of freedoms as a result I consider that a flaw that reaks of irresponsibility. I spent 28 years in the military and I am freaked out by the corruption, lying, cheating, and every other kind of sin imaginable in a once great society. Its not the republican party that has turned this country into a failing democracy, its every American that accepts anything less than honesty, integrity and reponsibilty for our way of life. One other pointthat you seemed to overlook is that we do not have a President who leads, we have a President who divides, deceives, lies and blames every failing on something or someone instead of bringing our country together as one nation. Our system of govt only works when all parties play by the rules. The democrats have decided to create their own rules as they go to maintain power and control, however the republicans are at a disadvantage if they continue to expect the constitutional process to work. Should republicans get down and dirty, should we have another civil war, should we try to educate people to make better choices to prolong our life as a great nation or should we just sit around and conjecture about why an election was lost with incorrect and irresponsible criticisms. If people do not understand that we are a great nation because our people value honesty, honor, integrity, high morals, hard work and responsibility all the talking points in the world will not change our downward slide to lose our credibility as the hope of the world.

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