Last Updated:November 25 @ 11:06 am

Shapiro: New Obama Slogan - From One, Many

By Ben Shapiro

President Obama is my president. He's not illegitimate. He's not a usurper. He was duly elected by my fellow citizens -- and as much as I think he's a horrible commander-in-chief with anti-American ideals, that's the choice Americans made in 2008.

But by the same token, President Obama isn't my president. He isn't doing anything for me, the typical, faceless American citizen. I'm not a member of a minority group -- at least a minority group that counts (being Jewish obviously doesn't count when it comes to Obama's giveaway grab bag). I'm not a welfare case, and I'm employed. I'm not a member of a public sector union.

And so I don't count when it comes to President Obama.

President Obama's entire re-election campaign -- and, thus far, his entire presidency -- has been predicated on appealing to various splinter groups within the American population. He isn't interested in presenting broad policy initiatives that appeal to the vast swath of Americans; in fact, his one major policy initiative, Obamacare, bombed with the American public so badly that the Democrats were unceremoniously thrown from Congress in 2010.

That's why Obama finds himself on the defensive with regard to his polarizing campaign tactics. In an interview with Black Enterprise magazine, Obama said, "I want all Americans to have opportunity. I'm not the president of black America. I'm the president of the United States of America." But that's not what he says on his campaign website, where he breaks down Americans by color, including a subgroup of African-Americans for Obama, where he pushes posters urging blacks to "get his back" -- just $35 to show your support!

Obama's website also offers groups for Asian Americans and Pacific Islanders, Jewish Americans (well, liberal Jewish Americans), Latinos, gay, lesbian, bisexual and transgenders, people with disabilities, small business owners (all two of them who support Obama), seniors, women, and young Americans, among others.

Obama sees America as a country of differences papered over with the flag; Americans, by contrast, have historically seen America as a country of different folks united by dreams, goals and principles. To Obama, unity is aesthetic, an idea to be photoshopped to the front of a campaign brochure. To Americans, unity is engraved on our coinage.

But that fundamental difference in perspective has yet to manifest itself in this campaign. Americans seem to want to take Obama at his word. They don't understand that his campaign philosophy of 2008 is worlds apart from his campaign philosophy of 2012. He has failed as a universal president -- a president whose rising tide has lifted all boats. His only success must spring from his particularism. He must deconstruct his "all things to all people" persona in order to appeal to any one particular group.

But Obama's enigmatic persona means that there's no there there. He hasn't offered enough to any one group to qualify as a representative member. His answer to Black Enterprise came in response to a question about whether he's done enough for the black community. And he hasn't. But he can only campaign as a black candidate or a gay candidate or a Latino candidate or a whatever-he-is-this-week candidate.

And that just won't fly. Because, to paraphrase a famously unifying politician of the recent past, we're not black states and white states, gay states and straight states -- we're the United States. Even if our president seems to like us better scattered and disunited.


Ben Shapiro, 28, is a graduate of UCLA and Harvard Law School, a radio host on KRLA 870 Los Angeles, and Editor-At-Large for Breitbart News. He is the four-time bestselling author of "Primetime Propaganda."



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  1. smericleComment by smericle
    August 9, 2012 @ 8:54 am

    Great article, thoroughly enjoyed it! But here is the problem, most of the flaws taht Mr. Shapiro elegantly points out regarding President Obama can also be said of Mitt Romney. I find neither of the represent the unifying message that we need in America, both seem to be looking for wedges to drive the gaps ever wider. The last two decades have turned me from a Republican voter, to Independent/Libertarian voter.

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    • JDZComment by JDZ
      August 9, 2012 @ 9:45 am

      I disagree with you relative to Romney in that he continues to focus on the major issues the country at large is facing instead of catering to myriad of special interest groups which continues to be the strategy of Obama who seems to prefer the “divide and conquer” approach. Obama uses class warfare with regard to income, puts the public sector against the private sector, attempts to create a non existent Romney “war on women”, has taken on Catholics and Religious institutions with regard to contraception and the definition of marriage, has decided to make gay rights a part of his campaign platform, pits seniors against Republicans who Obama claims want to destroy SS, Medicare, and Medicaid, etc.

      Romney is focused on getting our economy back on track which helps EVERYBODY, he wants to reel in the uncontrolled government borrowing and spending which helps EVERYBODY, he believes Obamacare is too complex and expensive and will, under government control, grow in cost and drop in service provided and should be repealed and replaced which actually is good for the country, etc. I have yet to hear Romney use special interest based arguments to gain votes. He is demonstrating his executive leadership background and skills which are focused on high leverage issues that have to be solved first before getting into specific lower priority issues like same sex marriage or free contraception for women.

      Romney is actually demonstrating leadership while Obama continues to expose his lack of leadership skills and his politically motivated campaign strategy that is focused on strictly getting re-elected and not providing any insight on how he would fix the economy, etc.

      As of this timeframe, Obama is obsessed with character assassination of Romney, which he believes will get him re-elected, not on how to solve the major problems facing the country.

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    • bgardner1952Comment by bgardner1952
      August 9, 2012 @ 10:41 am

      Name one flaw that Romney shares with Obama. Just one – or is smericle a compliment to the smirk on Harry’s face when he tells an outright lie on the Senate Floor.

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  2. librabobComment by librabob
    August 9, 2012 @ 11:51 am

    Mr. Shapiro is accurate in his assessment of Obama. He preaches unity but practices division. His campaign is geared towards pitting the disenfranchised (of which he has spent the last four years stroking their animosity) against non-minority working class and successful individuals. Obama can not win reelection based on his record of accomplishments. His only hope is in using divisive tactics pitting the haves against the have-nots and in totally destroying his opponents character. Sadly, half the country will buy into his BS. I highly recommend reading ”The Amateur” by Edward Klein. It lifts the camouflage cover that has been methodically and meticulously put over the Obama Administration by his handlers. Outstanding book!

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    • RWComment by RW
      August 9, 2012 @ 5:47 pm

      Librabob, Not only is obama’s campaign geared toward the (so-called) disenfranchised (give me just 2 names of Americans who are not alowed to vote other than felons or the legally declared mentally incompetent, but he has made his entire presidency about disenfranchising as many Americans as possible and giving civil rights to non-Americans, up to and including those who do not even live here. I mean those people who give generously and illegally to his campaigns who live in France, China and every place he has visited to conduct fundraisers (on our nickel, may I add?).

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  3. Le SellersComment by Le Sellers
    August 9, 2012 @ 12:42 pm

    For the most part, Shapiro is correct. I do find it alarming that he says “He’s not illegitimate. … He was duly elected by my fellow citizens ….”

    There is little verifiable evidence that O’bama is “legitimate”, and a great deal that points to his being illegitimate. If he’s illegitimate, he cannot have been “duly elected”, no matter how many votes he got.

    Why, one wonders, is there no officila GOP investigation into O’bama’s citizenship status. Even if he WAS born in Hawai`i (as I believe him to have been), being born within the territory of the united States of America does not grant natural-born status to the baby: he MUST be born to TWO citizens.

    Even then, being a “natural-born citizen” is not an irrevocable gift. The evidence points to O’bama’s having rejected his USmerican citizenship based on his being an Indonesian citizen and applying to Occidental, Columbia, and (probably) Harvard as a foreign exchange student.

    If he’s illegitimate, his acts as president are void.

    The GOP is peopled, it seems, by cowards. We need to know: is O’bama one of us or not?

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    • JDZComment by JDZ
      August 9, 2012 @ 6:07 pm

      A part of the problem is that recently it was found that Obama and his supporters have spent nearly 4 million dollars keeping his college transcripts, his submittals to be registered in college, and his thesis topics and submittals as well as any other documentation involved in his personal life that could be embarrassing or illegal, out of the public eye.

      Sheriff Opao (sp?) in Arizona has conducted a detailed investigation into Obama’s background including experts who claim the birth certificate submitted was not real and that it had been digitally cropped and falsified. The courts have been able to keep this data out of the records.

      The state of Georgia decided that Obama had not provided the proper paperwork to be legally on the candidacy list for the elections but that was overridden by a federal judge.

      There have been efforts, but the 4 million dollars spent so far has allowed all of the information gathered or being suppressed on Obama’s background from being exposed to the American public.

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  4. blessed6Comment by blessed6
    August 9, 2012 @ 1:35 pm

    Mr. Shapiro, do the “fellow citizens” and “Americans” you mention who legitimized the 2008 election include the dead, the illegal, the canine, and the fabricated?

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    • canada3dayerComment by canada3dayer
      August 10, 2012 @ 11:09 am

      hey! don’t discriminate against the feline and equine voters for Obama! :)

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  5. CharlieComment by vietnamvet
    August 9, 2012 @ 3:03 pm

    There is a new book out wherein the author makes a case that Obama’s real father was Frank Marshal Davis. Some of the argument seems pretty strong.

    If true, Obama suddenly becomes a ‘natural-born’ citizen because his sire was a U.S. citizen.

    However, he is still a proven serial liar, and an illigitimate … and more strongly proves his unsuitability for office every day.

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